Thanks to advances in technology and data analytics, retailers no longer need layers of decision-making, and most are determined to speed up the process anyway. Do you feel it’s become easier or harder for brand marketers and solution providers to articulate their value to retail decision-makers?
Walmart has earned some praise in the mainstream press for democratizing organics, particularly from a price perspective. But Charles Redfield, Walmart’s EVP of its U.S. food division, said it still boils down to supply and demand. To what degree should organics expansion be driven by consumer demand versus pushed to support do-good ambitions?
A variety of intuitive and flexible analytics tools are arriving to finally help retailers make sense of the endless amount of data coming at them. Carol Spieckerman shares four ways data analytics is transforming the retail industry.
Despite the rush among many retailers to establish technology-driven platforms, several conversations and presentations given during the recent IBM Insight conference confirmed an ongoing belief that another skill set will soon take center stage. What role does storytelling play in data interpretation?
Retailers’ love affair with data-driven insights and action will continue to heat up as tech advances promise to keep everything fresh and exciting. But the human touch that, back in the day, drove everything from product buying to ad spends consequently seems to be going the way of the cash register. How do you see the balance between people-power and Big Data shifting within retail organizations?
With majors such as Target and Kroger on one side and oodles of digital upstarts on the other, Walmart faces a daunting challenge in grocery, a make-or-break business for the retailer even as it must also manage a multitude of other categories. How would you assess Walmart’s strengths and weaknesses currently in the grocery category?
Recently, the retail world was abuzz over speculation that Walmart might take a shine to Family Dollar. But that seems downright regressive at a time when the platforms that are influencing retailers the most are bent on defanging potential digital competitors. Are brick & mortar retailers vulnerable to Amazon, Facebook and/or Google dominating omni-channel interaction?
“M-commerce” has referred to transactions from mobile electronic devices, yet another “m” model promises to become the next retail game-changer: marketplaces. Do you think marketplace platforms will become a major revenue tool for many retailers outside Amazon in 2014?
At Bentonville/Bella Vista Chamber’s WalStreet speaker series in September, John Boswell, Walmart’s SVP of marketing, insights, and e-commerce, discussed how critical technology and data are to forging connections with members. What do you think of Sam’s three-pronged approach to recruiting and driving loyalty with members?
While the rise of online shopping has transformed the retail world over the last 15 years, the next 10 will see “a total reversal,” with technology enabling “rich, three-dimensional in-store experiences for customers.” Has online and mobile primed shoppers for a transformation in the in-store experience?
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