Author: Bryan Wassel

Are Amazon Fresh’s Revamped Stores the Differentiator CEO Andy Jassy Wants?

Are Amazon Fresh’s Revamped Stores the Differentiator CEO Andy Jassy Wants?

Amazon has been working to perfect the brick-and-mortar grocery experience since it acquired Whole Foods Market in 2017 and added its personal touch to food retailing when it launched the first physical Amazon Fresh store in 2020. Have the new Chicago-area stores added enough features to achieve the meaningful differentiation Amazon Fresh needs to return to growth mode?