Author: Bob Phibbs

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BrainTrust Query: Can recently laid-off retail associates still work in the industry effectively?

As retailers look to cut overhead and maintain profitability during recessionary times, underperforming stores and divisions are being shuttered without hesitation. How should hiring managers and recruiters deal with the onslaught of unemployed retail workers? Is it possible to still find enthusiastic associates that will represent the brand positively?

BrainTrust Query: Is the news media terrorizing the U.S.A. about the economy?

The media is having a field day with news of the U.S. economy and should, BrainTrust Panelist Bob Phibbs thinks, be called out as terrorizing the citizens of this country. They took the first two-thirds of a basic advertising formula from Madison Avenue: “Find a consumer’s weakness and then scratch it until it hurts.” But they left off the most important part, “…and we have the solution.” Do you agree with the premise that the media have contributed to the economy’s downturn by “terrorizing” consumers?