Employees don’t come to us hard-wired to perform well in a vacuum. Unless you can find a way to connect powerfully with your crew, your sales are doomed to failure. And many times, no matter how much you pay them, after a period of time their self-motivation wanes. What tips would you give for motivating employees beyond commission or other financial incentives?
Employee reviews are one of the most neglected tools a retailer can use to alter their fate. Some retailers might scoff whether it’s worth the investment, with turnover rates over 200 percent for some. But if reviews are done regularly with some teeth, you’d have a better crew to start with. How would you rate the value of regular employee reviews at retail?
Decorating a store at various seasonal times and holidays goes to the heart of what makes great retailing; it piques a shopper’s curiosity to discover what is new. We aren’t talking big budget here. Decorating isn’t about technology; it’s about creating a different shopping environment. What advice do you have for decorating stores around the holiday or other seasonal times?
Looking for how non-verbal communication impacts sales? Your body language sends wordless cues long before you try to close a sale. Is the importance of body language typically addressed in retail training and in-store practice? What tips would you have for associates around improving body language?
“Most retailers don’t make us feel comfortable enough to buy from them,” writes Bob Phibbs in introducing the five stupid questions never to ask your shoppers. What are some of the most annoying or counterproductive questions you often hear from store associates?
The death of creativity and imagination are at the heart of low sales in retail shops around the world. Some think technology is the answer — not Bob Phibbs. Do you see selling fears as a common problem in retailing today? What tips would you add to those in the article to help retail associates overcome selling fears?
The days prior to Thanksgiving are the calm before the storm. Your seasoned retail employees know what is in store; your newbies have no idea. Here are 10 holiday tips for anyone who works retail. What other tips would you offer retail employees on how to avoid getting over-stressed during busy holiday selling times?
A CAP study found it costs on average $3,328 to find, hire and train a replacement for a $10/hour retail employee. Hay Group reported a median turnover rate of 67 percent for part-time retail employees. What steps do you think are essential to reducing employee turnover at store level?
Bob Phibbs says, “Happy Holidays” is still the best greeting for retail store employees to welcome customers. Should stores discourage associates from using the “Merry Christmas” greeting during the holidays? Is there a way to appease both Christians and non-Christians?
There are only a handful of customers who enjoy threatening, swearing and throwing a tantrum to get their way. What they want is satisfaction. What advice would you give to associates in how to handle customer complaints? Are there any tips you would add to those mentioned in the article?
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