While many small retailers maintain that Black Friday is for the big stores, customers will be visiting for one reason: The deal. How should independents prepare for Black Friday and the deal-seekers that arrive during the holiday season?
Most retailers promote from within, and while that can be good for morale, many times it is bad for business. There are certain skills that go a long way to ensure a retail manager has what it takes to succeed. Which skillsets foster the best store managers?
What if all the BOPIS (buy online, pickup in-store) distraction is really saying the in-store experience isn’t worth your time? Is touting the ease and value of in-store pickup ultimately devaluing the in-store experience?
Many independent retailers have never considered a marketing plan unless they had to file for an SBA loan. If you don’t have a marketing plan, you really haven’t focused your attention on who your customer is or how you’ll reach them. Of the questions listed in the article, which are most challenging for independents to answer?
A recent Facebook LIVE video Retail Doctor Bob Phibbs conducted with some mom & pops led to many questions around a new trend some call shop local but buy online. How should local retailers respond to customers obviously shopping in a store only to purchase online?
While the economy and online competition often takes the blame when neighborhood boutiques closes, the owners in most instances were in over their head. Yes, barriers to starting a business have lowered, but the causes of failure are still the same. What do beginner entrepreneurs most underestimate when opening a store?
Do we ever want to leave a customer and risk making the customer feel rejected and losing the sale? In this day of budget scheduling, salespeople at times more than likely will have to cover several departments and wait on more than one customer at a time. What tips would have for managing multiple shoppers on busy days?
Graymail is e-mail customers opted-in to receive from you, but now don’t really want. Here are six ways to avoid being gray-mailed. What compels you to engage in e-mail content from retailers?
Retail salespeople often sell based on the features they think are important. The trouble with that is shoppers are unique; they have their own reasons why they buy things. Are most sales in brick and mortar stores based more on analytics than feeling? If so, is that good or bad?
It’s been said it costs seven times as much to attract a new customer as it does to retain an old one. And while social media is great for getting exposure, e-mail is a truer connection with your own list of people who have actually spent money with you. How would you advise retail independents to best re-engage with past customers via e-mail?
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