Voice shopping will hit $40 billion by 2022, according to OC&C Strategy Consultants’ data cited by Mastercard. Do you see sonic branding growing in importance over the next several years?
When customers shop at your store, do they feel confident, secure, and supported? According to a survey Bob Phibbs conducted in partnership with Oracle NetSuite and Wakefield, they don’t. How effectively, in general, do you find that retailers connect with shoppers in their stores?
Like long, boring drives, the monotony of tasks can lead to hypnosis for store associates. What common practices on selling floors lead associates towards hypnotic-like states?
It’s tough to take small children into new places and expect them to behave like adults when they naturally want to explore. But it is also tough for retailers to deal with parents who have no boundaries for their children’s curiosity. A run-amok kid ruins everyone’s day. What advice do you have for managing kids in a store environment?
While a lot of new boutique owners are proclaim they don’t care if people buy their goods, that it isn’t about selling, but about people coming together, let’s not forget — the definition of retail is the sale of goods to the public. What are the biggest obstacles preventing store associates from embracing sales training programs?
Let’s face it — it’s easy to complain about city councils who don’t do anything about parking, infrastructure, etc. But why do merchants think politicians should act before they themselves do? Local merchants should band together. How should local merchants work to support their downtown shopping districts?
As more retailers follow the Macy’s Backstage, Nordstrom Rack and Kohl’s off-price model, expect more stores to become lands of misfit clothes. Will their off-price pursuits ultimately help or hurt the positioning of department stores?
Do you remember what it was like when you started your first retail sales job? The joy of finding out how you could do better and especially sell better was intoxicating. But after a while, salespeople can become so certain of how shoppers will act that we become jaded. Is shoppers’ obsession with price wearing down sales associates more now than in the past?
Stores that were designed to run on six employees are now limping along on two. How do store operations personnel know when they’ve cut past the fat and into the very muscle and bone of their retail operations? What signs do customers see when stores are understaffed?
The dialogue with employees about upselling should start at the hiring process. A crucial tactic is to get your retail staff to see that they upsell themselves all the time. What advice would you have for managers trying to encourage store associates to upsell?
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