Cross-selling and upselling in retail are the foundation of raising the average ticket. Are retailers properly training sales associates to offer credible cross-selling advice and to upsell customers when appropriate?
The death of creativity and imagination are at the heart of low sales in retail shops around the world. Some think technology is the answer — not The Retail Doc. What suggestions would you have to help retail associates overcome selling fears?
After-Christmas retail can be fun — even with a pandemic — as long as you stay focused on making money and minimizing returns instead of just giving profits away through aggressive promotions and discounts. What tips do you have for minimizing the impact of returns and maximizing sales in the week after Christmas?
Completely rearranging daily routines and continually adapting amid significant uncertainty can take a huge toll on the spirits of store owners and managers. What suggestions would you have for chain executives on down to store owners on how to manage anxiety amid the pandemic?
Why should you hire people who do not look like you? Because while it is human to hire people with similar backgrounds, it can be based on unintentional bias. Further, making shoppers feel welcome in your store starts with the people you choose to hire. What hurdles prevent stores from hiring more diverse staff?
With stores still open and others to eventually re-open amid coronavirus risks, meetings devoted to health have risen to the highest priority. Which of the suggestions mentioned in the article do you think presents the biggest hurdle for retailers and their staff?
An assistant store manager is a bridge between the manager, who is frequently unavailable on the sales floor, and associates. They also often become store managers themselves. Should the assistant store manager basically provide back-up to the store manager or does the position entail much more?
Why is it employees often see the warning signs of a dying store before owners and managers? Because they see things through the lens of a customer and their own paychecks. What would land on your list of telltale signs that a retail business is failing?
Just because someone knows how to sell your merchandise doesn’t mean they know how to motivate a crew and manage your store. What advice would you add to those in the article on developing store managers?
What is experiential retail? It’s when the retailer gives you a distraction in hopes you’ll find it compelling enough to want to hang out. Are many experiential retail efforts more likely to drive one-and-done rather than recurring visits?
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