The biggest news at Apple’s recent Worldwide Developer’s Conference had to be Apple Passport. While consumers see the ease and utility of being able to have coupons, boarding passes, movie tickets and digital loyalty cards at their fingertips, the brands that will have their apps folded into Passport have a lot to think about. Is Apple Passport a potential game changer for mobile wallets?
Almost every day, there seems to be a new entrant on the radar of social loyalty. You’ve already tackled Facebook, Foursquare and Twitter, you’ve tried both Groupon and LivingSocial, now come Belly, LevelUp, and Social Passport. How should retailers manage the abundance of social media and mobile options flooding the marketplace?
Surveying a recent study of Millennials by The Boston Consulting Group, we can say that the younger generation now outnumbers Boomers, and that they are “Engaged,” Optimistic” and “Charitable.” What’s missing from current research around Millennials, particularly around how they want brands to communicate with them?
In the debate over extending the impact of gamification beyond engagement to create longer term loyalty, strong voices are challenging the ability of game mechanics to create tangible behavior shifts while the forces driving the game companies are gathering case study data to prove their point. What do you think of the potential of gamification to stimulate customer engagement among the digital generation?
The latest viral internet storm caught my attention, but not for the reasons 85-year-old grandmother Marilyn Hagerty is making the rounds of morning network news shows. What lessons should Marilyn Hagerty’s viral experience offer to retailers and marketers? What might this say about tailoring marketing messages to consumers living outside of large metro areas in America?
With a diverse assembly of Latin American diaspora which has increasingly adopted American language and culture, loyalty marketers have been trying to find the right formula to create a coalition loyalty model that works in the U.S. What do you think of Valoramás as a Hispanic coalition loyalty program?
With its user base reportedly reaching 845 million users globally, Facebook measurements are largely all bigger than life. Amidst the eye-popping numbers included in Faceook’s S1 filing, founder Mark Zuckerberg’s business perspective was especially interesting. How might Facebook’s “bottom up or peer to peer” organizational structure affect retail businesses?
Top of mind for loyalty marketers at the start of 2011 was the need to add value for members while keeping costs under control. But cracking the code of Social Loyalty to engage, entertain and retain the business of Consumer 2.0 became one of the most intimidating challenges faced by the industry over the past 10 years. Which loyalty mechanisms that debuted in 2011 show the most potential to engage consumers?
In an always-on, always-connected world, it is becoming a nasty little habit for many business people to buy into the notion that we have to be everywhere, communicate in every channel and never slow the cadence enough to hear what’s around us. Is periodically turning off beneficial for companies as well as people? How do you personally manage the “always-on, always-connected” temptation?
Of all the social media communications channels BrainTrust Panelist Bill Hanifin invests time in, Twitter is the most enigmatic. What do you think of Twitter as a business and personal tool? How, if at all, do you use it? Do you see it evolving as a retail communication tool?
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