Loyalty in retail has been built on rewarding accumulated points. The benchmark for this deferred discount has been one percent, but that’s changing based on the demands of Millennials. Is the promise of a “one-percent rebate” not going to be enough to drive loyalty programs in the future for retailers?
What was the last conference you attended where you were riveted and inspired? Arsenal Montreal for C2-MTL, the result of a vision from Cirque de Soleil’s President and CEO Daniel Lamarre promised to inspire leaders and spark innovation and creativity. How would you reinvent retail conferences?
As the saying goes, people have three principle assets to contribute to an organization or cause, their “time, talent, and treasure.” Too often, the “treasure” simply equates to “my money.” Do you believe that time-saving rewards can replace monetary ones?
After over 1,100 check-ins, 39 badges earned, and over 200 friends gathered on Foursquare since 2009, Bill Hanifin is going to walk away for a bit. What’s the next step for location-based mobile services?
“While the average U.S. household has enrolled in more than 18 programs, they are active in only 8.4.” While that statistic from the 2011 Colloquy Loyalty Census may be accurate, an informal survey shows that the average business person probably belongs to about 40 loyalty programs. What rewards approaches are required to stand out amid the clutter of loyalty programs?
New communications channels can be easily plugged into a loyalty program. But the question remains, which channels are the right ones to connect and how do marketers know which to choose? What are the best ways for retailers to determine their customers’ acceptance of social media as communications channels?
Social tools present the potential to level the playing field between local merchants and their national competitors. In fact, local merchants should be able to do much better, with their proximity to their communities providing an advantage in tailoring messages. What do you think of the potential of social media tools to drive loyalty across local retail communities?
For a generation, local merchants have been limited to using newspaper ads, coupon mailers and punch cards to attract and retain customers with innovations in payments and loyalty being targeted to the bigger players. Will Perka and other LBS (location-based services) solutions spell the end of paper punch cards?
The long awaited and much rumored loyalty program from Walgreens reportedly will launch on September 16. Called Balanced Rewards, the loyalty card will utilize a point-based system. Which fresh approaches should Walgreens pursue with its new loyalty program?
Innovation is an objective that often floats aspirationally to the top of planning processes at the outset, but becomes suppressed, diluted and minimized as the practicalities of business take hold. What do you think are the main obstacles to innovation in retailing?
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