The one-to-one relationship aspect of true loyalty marketing isn’t possible to create at scale, nor even sustainable at present levels, without the disciplines and tools that are central to artificial intelligence and machine learning. How confident are you that artificial intelligence will be integral to bringing personalization at scale to loyalty marketing?
Some of the digital communications habits we’ve adopted aren’t always “better,” and some habits we’ve picked up in customer loyalty marketing are also showing lots of adoption but not necessarily “better” execution. How would you rate the value of loyalty programs driven by interactions online and in social channels versus those based on purchases?
At the beginning of each year, Hanifin Loyalty traditionally selects three words to define the course of loyalty marketing over the next 12 months. Here’s a summary look at Hanifin Loyalty’s three words for 2015. Which one of the words defining loyalty marketing’s path is most critical to watch this year?
In pursuit of business process improvement for consulting and marketing agency Hanifin Loyalty, the company sought out tools to help manage social media marketing, accounting, CRM, sales and project management, even language skills. The key associate leading the charge to find new tools in each of these areas is a card-carrying member of the Millennial generation. What elements of decision making carries the most weight with Millennials?
Though pundits write articles centered on Top 10, seven or five lists of recommendations, BrainTrust panelist Bill Hanifin had a revelation that the key to reaching a nirvana-like state in Millennial marketing efforts can be boiled down to just a simple top three list. What do marketers need to understand about creating marketing and engagement campaigns for Millennials?
According to Paul Hebert, a lead consultant at Symbolist, a common definition of an “engaged employee” is hard to come by. “It’s kind of like ‘quality’ – you know it when you see it,” said Mr. Hebert in an interview with LoyaltyTruth. What level of engagement should or can retailers expect from their store associates?
In the February issue of Direct Marketing, one part of the feature story, “Fickle About Loyalty,” that begs attention was the statement that customers may not be “the only stakeholders to focus on when the goal is to improve customer loyalty.” The implication was that employees are equally critical. What do you see as the largest causes of disengagement and what tips do you have for improving it?
Setting annual goals can be a precarious venture. So BrainTrust panelist Bill Hanifin has elected to forecast the most important trends and areas of change in customer and loyalty marketing in 2014 using just three words: Disruption; (In)Security; and Context. Which of the three themes mentioned in the article will be most significant for loyalty marketing in 2014?
Studying the Maritz Loyalty Marketing 2013 Gift Buying Survey may prompt retailers to make some quick adjustments in their loyalty programs to prepare for the rest of the holiday season and spark additional sales. Are stores missing opportunities to use loyalty data to offer targeted deals rather than focusing solely on price-cutting during the holidays?
At the Retailer Roundtable in Portland, ME last month, Alex Rampell, CEO TrialPay, questioned how ‘offers’ should be driven and insisted the model has to change from “push” to “pull” to build sustainable economic models in the future. Will offers shift successfully from push to pull?
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