With rising fuel prices forcing consumers to cut back on purchases at convenience stores, convenience stores have been ramping up their foodservice efforts and it’s been paying off. What do you think of the private label food opportunity for c-stores?
While the LEAD conference covered practically every aspect of loyalty, engagement, analytics and digital marketing, the RetailWire BrainTrust LIVE panels tended to home in on the practical challenges of turning theory into increased sales. Which categories or retailers in particular do you think should shy away from social commerce and why?
The 2010 IIR Category Leadership Conference raised this interesting question: Are retailers and manufacturers right to stay laser focused on price in the post-recession environment? Are manufacturers and retailers placing undue emphasis on price as the key driver in “the New Normal” economy?
After a huge run-up over the past year, commodity prices are back down again. But vendors unwisely have been more inclined to deal off higher list prices or offer more trade funding rather than to actually lower prices to retailers. In the view of a new consortium of researchers led by Dechert-Hampe and Strategic Marketing Sciences. What are the pros and cons of instituting everyday price rollbacks across retail over discounting?
The area most rapidly emerging on retailers’ list of importance is “globalization”–yet it hasn’t jumped up much on manufacturers’ radar screens at all. In fact, it fell in importance for sales execs relative to where they ranked it in the same study three years ago, according to the Sales Force of the Future Study conducted by Dechert Hampe & Co. Is globalization a real issue for retailers or just a short-term reaction to current events?
With consumers able to buy bread in Walgreen’s just as readily as in Wegmans, grabbing the consumer’s attention whenever and wherever they shop is critical. The industry is addressing this emerging issue in numerous forums, one of them being this week’s “Shopper Insights in Action” conference in Chicago, where the focus will be on how to generate and implement better shopper learning. What needs to be done to break the seeming industry impasse on more effective In-Store Marketing?
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