The sustainable shoe e-tailer, Rothy’s, recently started a marketing campaign to launch a new shoe design. On the day of the big launch, however, Rothy’s sent out an “Ouch” email. Are you seeing a change in how companies deal with crisis management?
While new hot products come and go, classics never go out of style. For retailers, this means that maximizing revenue is a balancing act: it’s important to appeal to customers who are looking for the latest fads while knowing to keep reliable standbys in stock. How effectively do most retailers balance buying of evergreen items with products that are part of a new fad or trend?
Going green can be beneficial for businesses and cost-effective for their customers. Retailers and consumer brands can draw inspiration from companies that have developed innovative recycling programs. Have eco-friendly practices become an operational as well as public relations imperative for retailers and consumer brands?
Supermoon Bakehouse has won rave reviews since opening. The bakery is making the most of its notoriety with bright iridescent boxes and witty slogans, demonstrating that great packaging can help businesses succeed — and even become viral phenomena. Can you think of other retailers or brands where packaging has been crucial to success?
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