In the second part of a provocative presentation on the future of marketing and advertising at the recent GMA MSM Conference, Dr. Peter Sealey discussed “simplicity marketing”. What to do? Sealey’s mantra is for marketers to “embrace simplicity”. Do you agree with Dr. Sealey’s contention that marketers need to simplify their approaches?
In a presentation at the GMA Merchandising, Sales and Marketing Conference, Peter Sealey, PhD, predicted the imminent death of TV ads as we know them today.
Doctor Sealey argues that while ECR and global synchronization have greatly reduced waste in promotions, new product intros, and supply chain management, there is one key area of business remaining to be restructured: advertising. What’s the future for a better model of advertising? Where should retailers and manufacturers spend their ad dollars?
In a session at the recently concluded GMA Executive Conference ), top execs representing three leading regional retailers — Meijer, Shaw’s and Roundy’s — provided insights into “Staying Ahead of the Pack through Innovation.” What advice do you have for regional retailers looking to compete in a world of “mega” chains?
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