What Americans REALLY Eat
What Americans believe they should eat, and what they actually eat, often have little in common. In a recent study by Yankelovich, summarized in an article on foodprocessing.com, 82 percent of responding consumers say they are directly responsible for their health and 87 percent think individuals are responsible for the obesity epidemic. Yet, 72 percent say if food doesn’t taste good they won’t eat it, no matter how healthy and nutritious it is. What eating trends are restaurants, food retailers, and suppliers failing to fully leverage?
