While we seem to be past the worst of the Great Recession, we keep getting conflicting signals. Marketers can no longer take for granted that brands will be strong, price increases will be possible, and promotions will be effective. Do you feel that manufacturers and retailers are working fast enough on developing foresight, as opposed to insights?
A report out by Bill Bishop, chairman of Willard Bishop, aims to decipher what supermarket websites need to do to best communicate with shoppers. The report is based on multiple visits to websites of eight retailers…. How well do you think supermarket websites engage shoppers?
All of us “industry insiders” know that newspapers are going out of business, paper coupons are history, and shopper promotions are going online, mobile, or in-store. Well, not so fast…. Are newspaper inserts still an 800 pound gorilla when it comes to consumer promotion?
At the recent IIR Fusion Conference, Robert Spector, the author of “The Mom & Pop Store: How the Unsung Heroes of the American Economy are Surviving and Thriving” talked about what it takes to operate a successful independent store in today’s environment. What’s your favorite independent store?
At last week’s IIR Shopper Insights conference, Herb Sorensen, Global Scientific Director of TNS Sorensen and RetailWire BrainTrust panelist, posited that personal selling at retail is nearly a lost art. Do consumers long for a personal touch from retailers?
So here’s the thing about loyalty – it’s whatever the individual shopper/consumer wants it to be, not a marketer’s program. Speaker after speaker at last week’s Loyalty Expo advised marketers to “simplify,” “connect with consumers” and “keep it real.” What do you think are the main problems with customer rewards programs?
Obviously, the economy had to play a big part at the Nielsen Consumer 360 Conference this year. And, it did, with one workshop entitled “Rise of the Dollar Channel….” Is the growth of the dollar store channel mainly due to economic conditions or to the channel doing a better job of meeting consumers’ needs?
There were lots of speakers at the recent IRI Summit, with various thoughts on how to navigate the challenging economy, connect better with consumers, etc. Here are some of the most interesting…. What changes in consumer spending habits listed do you see as providing retailers and manufacturers with the most opportunity?
At this week’s National Grocers Association (NGA) convention in Las Vegas, RetailWire.com moderated a discussion on the “Top 21 things grocery retailers can do to entice shoppers in an economic downturn.” Which of the ideas do you like the most for supermarket operators and why? Which ideas are most applicable to other retail channels?
Is the real-world trade show format still viable in this age of advanced communication? Judging from last week’s NRF convention, Al McClain’s vote is “yes.” While a lot of trade shows have fallen by the wayside, there is still an important role for keynote speeches, workshops, product demonstrations, and face-to-face meetings. Do you think virtual shows will replace physical trade shows in the retailing industry?
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