Author: Al McClain

How can retailers satisfy entitled consumers?

How can retailers satisfy entitled consumers?

Shoppers research products before entering a store, search for better values online while in a store, and sometimes know more than a store associate. A Forrester session at Shop.org showed how the shopper’s journey has gotten so digitally connected that shoppers feel entitled, and “empowered with attitude.” What are the best ways to satisfy the increasing demanding digitally connected shopper?