Author: Adrian Weidmann

As a Digital Shopper Experience professional, I possess a clear understanding of the transformational (and disruptive) change occurring in retail where digitally empowered shoppers are taking control of how they engage with brands- and design solutions that help brands manage their journey. Having an intimate understanding of the internal and external Retail ecosystem, I am able to successfully design and convey broader digital shopper marketing concepts, strategies and their benefits to all stakeholders. Proven track record of creating digital media strategies and activating technology solutions that bridge home, life and in-store—exceeding corporate and shopper expectations.

BrainTrust Query: What do consumers want from in-store media?

A hot topic in today’s retail media landscape is trust and acceptance. As new and evolving retail media are appearing, the industry is looking to better understand how they will affect consumer trust in-store. To answer that question, BrainTrust Panelist Adrian Weidmann looks at some history. What will it take to nurture consumer trust in in-store media?