Traffic to parenting and family Web sites jumped during the month of March, reports Reuters. Internet surfers logged on to access articles about baby names, child development, toys and baby-care products, according to Internet audience measurement service Nielsen//NetRatings.
Traffic to Parenting.com increased 233
percent to 1.3 million surfers from February during March. DrSpock.com
drew more than 1.1 Web surfers, a 197 percent rise in traffic. Traffic to toy
manufacturer Fisher-Price.com rose
174 percent as its baby gear sweepstakes drew 578,000 unique visitors.
Moderator Comment: How can retailers more effectively
reach first-time parents in their marketing areas?
The best time to catch a consumer is when they enter
a category for the first time. First-time parents are the biggest catch of all.
[George
Anderson – Moderator]