In a unique Halloween campaign, SOUR PATCH KIDS challenges fans to face their own scariest memories — cringey photos from the past. Through the online experience “Cringe or Candy,” participants can win prizes, including a grand prize of $5,000 and SOUR PATCH KIDS Halloween candy. Fans can upload their cringe-worthy photos on www.SPKcringeorcandy.com from Oct. 17 – 31.
The campaign also features a collaboration with singer and pop icon, Rebecca Black, who created an original song, “Can’t Outrun the Ghost,” celebrating embracing one’s past. The campaign invites fans to recreate their cringey moments in TikTok videos using the song. SOUR PATCH KIDS Halloween Candy Variety packs are now available at major retailers.