Philadelphia-based online tire retailer, SimpleTire, has unveiled SimpleScore™, a proprietary tire rating system aimed at modern tire buyers. This system simplifies the tire-buying experience by converting complex data into an easy-to-understand rating. Combining manufacturer data, customer insights, and expert knowledge, SimpleTire provides a score for each tire, with a detailed breakdown of performance across categories like longevity, handling, durability, and traction.
The aim is to help customers make informed decisions in a market often inundated with information. SimpleTire’s survey found that over half of respondents rely on online research for tire purchases, and almost half find buying tires to be a hassle.
SimpleScore™ aims to alleviate these challenges, serving both as a tire rating and comprehensive buying guide. It allows customers to quickly filter tires based on their SimpleScore™ ratings and find the ideal match for their needs and budget. This innovation reflects SimpleTire’s ongoing commitment to consumer-centric service and aims to streamline the tire-buying process for all customers, regardless of their level of tire knowledge.