Olaplex Is Losing Favor With Its Most Critical Ambassadors – Hairstylists. Sales at Salons Are Down 61%.
August 9, 2023
Business Insider
Haircare brand Olaplex is facing a decline in sales, especially through hair salons, with a 61% drop in sales from this channel during the second quarter of the year. This decline is significant as hairstylists play a vital role in introducing customers to the brand, and many users first encounter Olaplex products during salon treatments. The brand has been dealing with various challenges, including a lawsuit where customers claimed its products caused hair loss and increased competition from other hair-strengthening products on the market.
Recent News
-
Brands Embrace AI to Revolutionize Customer Experience
In a bid to enhance customer interactions and reduce the drawbacks of live customer service, brands are turning to AI solutions, from chatbots to innovative food delivery robots. Home Chef, a meal-kit-delivery service, employs the virtual assistant Herb to streamline…
-
Tesla’s Growth Slowdown Sends Warning Signals to Electric Vehicle Industry
Morgan Stanley analyst Adam Jonas suggests that Tesla’s recent tempered growth expectations indicate potential challenges for the broader electric vehicle (EV) industry. Following Tesla’s disappointing third-quarter results and cautious earnings call, Jonas believes there’s a ripple effect across the EV…
-
Housing Market Faces Continued Affordability Crisis as Mortgage Rates Near 8%
The housing market in the United States is witnessing its most challenging phase in years, with mortgage rates inching toward 8% and prices soaring for three consecutive months. Data reveals that September experienced the lowest housing sales in 13 years….
-
Elon Musk’s X Plans New Paid Subscriptions Amid Reports of Declining Web Traffic
Elon Musk’s X is set to introduce two new subscription tiers despite reports of a significant decline in web traffic. The Tesla CEO shared on X that one tier would be lower cost with all features but no ad reduction,…