Taco Bell Wins ‘Taco Tuesday’ Trademark Dispute With Rival Chain
July 19, 2023
Reuters
Taco Bell has emerged victorious in the trademark dispute over the phrase “Taco Tuesday” with rival fast-food chain Taco John’s. Taco John’s has decided to abandon its federal “Taco Tuesday” trademark, which Taco Bell had sought to cancel, considering it a common phrase unfairly monopolized by Taco John’s. The CEO of Taco John’s announced that instead of fighting the legal battle, the chain will donate $100 for each of its locations to a nonprofit supporting restaurant workers in crisis and challenged Taco Bell to do the same.
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