Bud Light Releases New Ad in Attempt to Win Back Conservative Drinkers

Bud Light has released a new ad, “Backyard Grunts,” in an attempt to win back conservative drinkers who were alienated by the company’s partnership with transgender influencer Dylan Mulvaney in April. The ad features Kansas City Chiefs star Travis Kelce and several other men grunting and sighing as they relax in various backyard settings. The ad has been met with mixed reactions, with some praising it for its humor and others criticizing it for being sexist and homophobic.

Anheuser-Busch CEO Brendan Whitworth has said that the company is “deeply understanding and appreciating” what consumers want and expect from the brand. He has also said that Bud Light will be taking financial steps to soften the impact of falling sales on employees and independent distributors.

The iconic blue can of Bud Light has been supplanted by Mexican import Modelo Especial as the top beer in America. Whitworth has said that the company has tripled its spend on Bud Light advertising in an effort to turn around the brand’s fortunes.

Here are some of the key points of the article:

• Bud Light has released a new ad, “Backyard Grunts,” in an attempt to win back conservative drinkers.
• The ad features Kansas City Chiefs star Travis Kelce and several other men grunting and sighing as they relax in various backyard settings.
• The ad has been met with mixed reactions, with some praising it for its humor and others criticizing it for being sexist and homophobic.
• Anheuser-Busch CEO Brendan Whitworth has said that the company is “deeply understanding and appreciating” what consumers want and expect from the brand.
• Bud Light will be taking financial steps to soften the impact of falling sales on employees and independent distributors.
• The iconic blue can of Bud Light has been supplanted by Mexican import Modelo Especial as the top beer in America.